The State of Hiring in Commercial Roofing – Growth Amidst Challenges

 

The US commercial roofing sector is at a crossroads. While demand for sustainable, durable roofing solutions surges, the industry grapples with a persistent labor shortage that threatens to slow its momentum. Over the past year, hiring trends have painted a picture of cautious optimism—a sector expanding despite systemic hurdles.

A Tight Labor Market

The commercial roofing workforce grew by 1.6% in 2024, a modest uptick signaling recovery from pandemic-era disruptions. Yet, this growth belies a deeper issue: 61% of contractors name “lack of qualified workers” their top challenge, a figure that’s risen steadily since 2023. An aging workforce and competition from residential construction have left companies scrambling to fill roles, particularly in high-demand regions like the South and Midwest.

To combat this, firms are doubling down on training and retention. 83% of contractors now prioritize in-house training, while partnerships with trade schools aim to attract younger talent.

Wages Rise, Subcontractors Fill Gaps

Labor costs climbed 17% year-over-year as companies raised wages to retain workers. This trend mirrors broader construction sector dynamics, where skilled trades command premium pay. Meanwhile, subcontractor usage grew to 29% of field labor, offering flexibility but introducing coordination complexities.

Technology as a Force Multiplier

Adoption of drones, AI, and estimating software has reduced reliance on manual labor for tasks like inspections and project bids. Over 64% of contractors now use aerial measurement tools, while 20% experiment with AI for predictive maintenance. These tools haven’t replaced workers but instead amplified their productivity—a critical adjustment in a tight labor market.

Market Growth Fuels Optimism

Despite hiring headaches, 80% of commercial roofers expect sales to grow in 2025. Demand for solar-ready roofs, cool roofing systems, and storm-resistant materials is booming, driven by federal tax credits and climate-conscious clients. Falling material costs (e.g., steel prices down 6.1% YoY) have further bolstered profitability, freeing capital for hiring.

Looking Ahead

The sector’s future hinges on balancing innovation with workforce development. As green building codes tighten and infrastructure projects accelerate, companies that invest in training and technology will likely thrive. For job seekers, commercial roofing offers a resilient career path—if the industry can bridge its skills gap.

Sources: Industry reports from Roofing Contractor, IBISWorld, Fixr, and market analysts.